Design by thirst

Getnatural.wine is an all-in-one website connecting low-intervention organic wine lovers to bars, bottle shops, restaurants, and wineries

As a trusted business aggregator, getnatural.wine empowers both wine connoisseurs and industry professionals to appreciate and support this growing movement towards environmentally conscious and authentic winemaking practices.

Services

Brand Identity — Web Design — Strategy — Collateral Design — Social — Photography

Unfiltered Foot Traffic

AB tests were conducted at a number of wine bars and liquor stores asking when and where patrons would consider grabbing a bottle or glass of wine. With our data we found that most people make the decision before heading home from work or when passing their favorite spots. Ads were then placed in high foot traffics areas with proximity to cozy restaurants and bars selling natural wine close by public transit.

By wheat pasting the number of spots in a short distance we were able to extend the life of each billboard along with a QR code that updates in real time.